… of Mozart. Only through November 10. Find them here. Featuring Orchestre de la Suisse Romande.
(I’ve not downloaded anything, so I can’t say anything about how this works. I just ran across this and thought I’d quickly post the news.)
“We’ve heard, like everyone else, that opera is dying. It’s something that people associate with octogenarians. But we believe it can be made relevant to a young demographic,” says Thiers, who received her master’s degree in opera from Northwestern University.
So gee … how the heck to make it relevant for the younger folks? Let’s see … long pause … tapping foot … ponder ponder ponder …
Oh! I know!
Let’s put together a calendar. Of opera characters. Singers will pose. With not a lot of clothes on.
YES! That’s the ticket. That’s relevance, to be sure.
(You can read the article here, but you’ll have to register. Or go to this site to “borrow” an email address and password.)
That’s good news for those of us in the radio biz. And, I hate to say it, but we could even get along fine if all the orchestras in the world shut down tomorrow. There are literally thousands of superb performances available on compact disc of the standard repertory and far, far beyond. Now, if orchestras did shut down, we’d have no way of playing new orchestal music on the air, but very few stations do that to any significant degree, so I doubt that anyone would notice. Not that I’m saying that’s a good thing; it’s just the way it is.
Read what this is all about here.
Now while James Reed isn’t saying “that’s a good thing” he also didn’t say it was a bad thing! Hmmm. Mr. Reel? :-)
(Please note: I’ve had great conversations with Mr. Reel, so I’m not “dissing” him. Honest!)
The study to which he is referring includes this:
So how are those interested adults–the broadest target audience–getting their classical music? More than half of them said they listened to it “at least several times a month” on the radio. They also own classical CDs–16, on average. The single most popular venue for listening is the car, then the home. It’s not the concert hall.
I would like their definition of “listening” because I suspect listening in a car isn’t the same as listening at a concert, or at home when one puts in a CD, sits down, and does nothing but listen. I really don’t think many people know how to listen these days. But I’m mean that way.
As far as the gimmicks and other trendy, new, or imaginative additions to concerts that might not be working … I say “Whatever!” I’m happy with not trying gimmicks. I’m happy with an appreciative audience who is there to hear an orchestra, not see a show. Call me silly.
Lawrence Dillon tells a different story that I was excited to read here, at Sequenza21/. It includes this, about a new concert goer:
At the concert here, he was completely floored to see all of these people sitting in stunned silence at the conclusion of a piece, followed by enthusiastic ovations. It was his first experience with a Classical concert audience, and he was hooked.