Radio One also affected in bid to attract younger listeners to classical station

CBC’s classical music station, Radio Two, is revamping its evening and late-night programming in a bid to attract younger listeners, the public broadcaster announced Wednesday.

So I read that headline and thought, “Oh yeah. Like this isn’t something I’ve heard over and over. Here we go again. What’s new?

(Sadly, I then got the voice of Tom Jones singing “What’s new pussycat? Woah, Woah,” in my head. Sigh.)

But THEN … drum roll please … I read this:

“Half of our audience on Radio Two now is over 65 . . . and we’re not attracting new listeners into the service,” said Jane Chalmers, vice-president of CBC Radio. “We want to bring in the 40-plus kind of group . . . In some ways it’s our listeners’ kids that we want.”

WELL! I thought they were going to be talking about people in their twenties or even thirties … but 40-plus?! I am just 50. I think I nearly qualify.

So anyway, I just sort of cracked up.

Article here.
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