06. April 2007 · Comments Off · Categories: Announcements, imported

When I read the headline I thought, “You’ve go to be kidding!” But the article was in PlaybillArts and that made me wonder. I found the article to which Playbill was referring, and I actually began to question this whole thing.

Then I looked at the date of the announcement.

Hmmm.

The Virginia Beach Symphony has decided to rebrand itself as “Symphonicity,” reports The Virginian-Pilot.

Orchestra management announced its new name at a concert on April 1. Music director David Kunkel told his audience that the 26-year-old orchestra decided to rename itself for two reasons. First, it wants to minimize confusion with the Virginia Symphony Orchestra, based in nearby Norfolk and led by JoAnn Falletta.

Secondly, the orchestra will shortly move into a new and larger home at the Sandler Center for the Performing Arts, where its first concert is scheduled for November 18. It needs to attract a bigger audience and thus also requires a beefed-up marketing campaign.

Thoughts?

I’m saying it’s an April Fools’ joke. But what do I know?
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