14. December 2009 · Comments Off on How To Stay In Business …? · Categories: Links, Other People's Words

“It’s the large, exciting projects that no one thought we could do. That’s what gets people excited, and that’s what gets you noticed,” Michael Kaiser, president of the Kennedy Center for the Performing Arts in Washington, D.C., told an audience of approximately 150 at the Adrienne Arsht Center for the Performing Arts.

“A lot of people think the way to get through a crisis is to cut art, cut the marketing,” Kaiser said. “So fewer people come; fewer people give money. You cut more, and you get sicker and less important to your community.

“Do really good work. People have gotten frightened, and when they get frightened, they forget it’s about innovation and revenue, not about cost control.”

RTWT

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