14. May 2008 · 4 comments · Categories: Links, News, Ramble

Psychologists have shown the style of music we listen to while having a glass of wine dramatically affects our opinion of how it tastes.

Classical music is particularly emotive, conjuring up connotations of sophistication and wealth – and so could make bargain basement wine taste infinitely more expensive.

Yes, indeed. Classical musicians are wealthy.

Or maybe it’s that our attendees are? Hmmm?

The article continues and this made me laugh:

It is recommended that to get the most from their wine, people match it with a music that will best bring out its taste.

A refreshing glass of Chardonnay, for instance, might be best accompanied by a lively tune, such as Robbie Williams’s Rock DJ.

Cabernet Sauvignon’s heady tones might be better savoured to power and drive of Jimi Hendrix’s All Along the Watchtower.

With previous work by the professor showing that classical music’s connotations of sophistication, wealth and culture are particularly emotive, a burst of Mozart may help disguise the provenance of a bottle of cheap plonk.

Professor North said: “If you want to make a bad wine taste good, then perhaps you should play some classical music in the background.”

Do you think my bad reeds will sound good when I play Mozart?

Could it be?


  1. >Do you think my bad reeds will sound good when I play Mozart?

    No, but they might sound good if you (and/or the listeners) drink expensive (and/or copious amounts of) wine while you play on them.

    I don’t play the oboe but I enjoy your blog quite a bit. Thanks!

  2. WONDERFUL … and perfect … response! Thanks!

    And nice to “see” you here. Welcome! I’m glad you enjoy my somewhat nutty blog. 😎

  3. Another variant on “The Mozart Effect”. It seems people who do not particularly care for “classical” music are constantly telling us about how it can improve everything else. Which only tells us they cannot see the intrinsic value in the music itself.

    On the other hand, drinking wine couldn’t hurt!

  4. I’m not sure all of “those” people don’t care for classical music so much as they see a need to have everything have a purpose, and “mere” sound (and sometimes beauty) is not a purpose to them. It’s true, though, that some that don’t care for it. I’m just thinking that’s not always the case.

    Of course maybe I’m wrong. It happens.

    It reminds me of the people who have to have music be “about” something … it has to tell a story. Or they have to see images. They can’t merely listen. To them that is meaningless.

    Ahhhh people! Can’t live with ’em, can’t live without ’em. 😉

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