I was shopping at one of my favorite clothing stores today. They had music playing (what store doesn’t?) but the bizarre thing is that they had all of one tune, and it was about four minutes long. It repeated. And repeated. And repeated.

I would think the people who worked there would be going crazy by the end of a shift. I’m guessing that if I said something, though, they’d say, “What music?”

I was shopping at a store once where music was playing through their speaker system, but they also had one of those stands of CDs where the music switched on if anyone passed nearby, and it played nearly as loudly. I asked the cashier if it drove her wacky and she said, “I just don’t listen.”

It’s that easy? Who knew?

Then there was the coffee shop that had Italian opera playing yet there was some techno stuff playing as well. It was like Pavarotti with … I dunno … a disco ball or something? I guess a disco ball’s not really techno, though, is it? In any case, I asked the barrista what in the world we were listening to, and then she asked her boss. He suddenly heard what I was talking about … he hadn’t heard anything before. How ’bout that? Turned out that some guys in the cafe were sharing music, and playing it rather loudly on a computer, while the owner had opera tunes over the loudspeaker.

Ah music. It can wrap around your heart. Or it can hit you (in that good way) in the gut. I like both of those. But when it turns my stomach or interferes with thinking or is just messy and annoying I go pretty darn crazy.

07. January 2009 · Comments Off on BQOD · Categories: BQOD

My something new for today was listening to a selection of classical music. I am not at all educated about classical music, and have never listened to it much. Today I downloaded a sampler from Amazon of 100 classical pieces.

Read more … I really enjoyed the blogger’s post.

07. January 2009 · Comments Off on Last Year was Oboe. This Year is Yo-Yo. · Categories: News, TV

You all saw the great oboe ad last year. I doubt we’ll get a second showing, but we can hold on to hope, yes? Meanwhile:

Hyundai Motor Co. will use music by famed cellist Yo-Yo Ma in a Super Bowl XLIII television commercial that consumers can re-edit online, Billboard has learned.

Classical music fans aren’t the most obvious target for a National Football League telecast or an ad campaign with an online video editing component. But advertising agency Goodby, Silverstein & Partners, which produced the Hyundai spot, said it expects the ad to resonate with many of those watching the game. Last year’s game between the New York Giants and the New England Patriots drew a record 97.5 million viewers.

“I think the people that will respond to the Yo-Yo Ma piece when watching the Super Bowl won’t necessarily be classical music fans,” Goodby, Silverstein & Partners creative director Jim Elliot said. “Within the context of all the other advertising, which can be so chaotic that it almost becomes white noise, a quiet, gorgeous solo cello moment can be very arresting.”

A track from Ma’s 2002 “Bach’s Cello Suites Nos. 1, 5 & 6” (Sony Classical) will be heard in the spot for Hyundai’s Genesis sedan. The campaign will also allow consumers to visit the Hyundai Web site to edit the ad’s video and possibly the music heard in the spot. “Goodby was given free rein to take tracks off of the album,” Sony BMG Music Entertainment vice president of music licensing Kenny Ochoa said.

The Ma spot will mark Hyundai’s third advertising appearance at the Super Bowl, which won’t feature any ads this year from financially imperiled General Motors, a longtime Super Bowl advertiser.

“Some of this pullback offers a way to get clear space for our message,” Hyundai Motor America vice president of marketing Joel Ewanick said. “We see it is an opportunity, not as a time to retrench.”

Read here.