Rosenberg emphasized that the idea originated with a cellist in the Orchestra’s Media Committee. It was not a management initiative. They made an early decision to go for the very highest levels of audio-visual quality and presentation, consistent with the Berlin Orchestra’s outstanding and carefully nurtured musical standards. This took long legal and technical planning and a large up-front financial investment made possible by a five-year grant from Deutsche Bank. Orchestra members had been flexible about the contractual and payment aspects, but the project would need 7,000 paying subscribers per concert before it would break even. Since going live in January, it has signed up only about 1,600. Break-even is at least three years away.

I read it here. Now I’m going to go check out the Berlin Philharmonic’s Digital Concert Hall.

I just wish our local groups would join the YouTube craze, and start blogs. I’ll continue to dream ….