11. November 2010 · Comments Off on Classical Goes To The Movies · Categories: Symphony

Opera has done it, and now LA Phil is doing it:

In a bold venture that the Los Angeles Philharmonic hopes will boost its “national brand” recognition and help raise the profile of classical music from Manhattan to Orange County, the orchestra next year will transmit live performances of three of its concerts to more than 450 high-definition-equipped movie theaters throughout the United States and Canada.

Under the new project, announced Monday, the Philharmonic will partner under an exclusive one-year contract with Denver-based NCM Fathom, the entertainment division of National CineMedia, and Cineplex Entertainment, which distribute scores of concerts, sporting contests and other entertainment events to movie theaters and other venues. Among their offerings is “Met Live in HD,” the Metropolitan Opera of New York’s season of big-screen simulcasts, which have drawn more than 2.4 million people since 2006.

I’m not as excited about this as I was about operas going to the movies. But still, maybe I’ll check it out!

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