15. August 2013 · Comments Off on Under 18 & It’s Free · Categories: Read Online

The classical menu for parents is about to get a whole lot bigger.

In an effort to expose more young people to classical music, the Cleveland Orchestra next season will more than triple the number of Severance Hall concerts children under 18 may attend for free with a paying customer.

Instead of 14, the orchestra during the 2013-14 season beginning next month will make available 46 concerts under its popular “Under 18s Free” program.

“I can’t make people like classical music, but I can certainly make it easier for them to try it out,” said Ross Binnie, the orchestra’s chief marketing officer. “I want to change the way people think about it.”


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